P&G India business strategy

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New Delhi: Over the past year, Procter and Gamble (P&G) India, the local subsidiary of the Cincinnati-based consumer goods giant, has undergone significant changes that have contributed to robust sales growth, a senior company official revealed.

P&G India, which earns over ₹10,000 crore from the sale of products like Tide detergent, Gillette razors, and Head & Shoulders shampoos, embarked on a restructuring process aligned with the parent company’s broader initiatives to revitalize its operations globally.

The company raised efficiency, accelerated its time to market, and introduced additional items tailored to the Indian market last year.

The company’s sales increased by 15% in the first half of 2018–19 (July–December 2018) thanks to these efforts, according to an interview with Madhusudan Gopalan, managing director and chief executive officer of P&G India sub-continent. The business uses the July–June fiscal year.Read More-https://voiceofentrepreneur.life/