Description
We are seeking an enthusiastic and results-driven Digital Promoter to promote the company's products and services through digital platforms, generate leads, increase brand awareness, and engage with potential customers. The ideal candidate should have strong communication skills, social media knowledge, and a passion for digital marketing and online customer engagement.Key Responsibilities
Digital Promotion
Promote the company's products and services across social media and digital platforms.
Create and publish engaging promotional content, including posts, reels, stories, and videos.
Increase brand awareness through online campaigns and digital marketing initiatives.
Share promotional offers, product updates, and company announcements.
Lead Generation
Generate quality leads through social media, online communities, and digital campaigns.
Respond to customer inquiries received through digital channels.
Qualify leads and forward them to the sales team for follow-up.
Maintain a database of prospects and customer interactions.
Social Media Management
Manage company profiles on platforms such as Facebook, Instagram, LinkedIn, YouTube, and WhatsApp Business.
Schedule and publish content according to the marketing calendar.
Monitor audience engagement and respond to comments and messages promptly.
Build and maintain an active online community.
Campaign Support
Assist in planning and executing digital marketing campaigns.
Support paid advertising campaigns on Meta, Google, and other digital platforms.
Coordinate with the marketing team to create promotional materials.
Participate in online events, webinars, and promotional activities.
Performance Tracking
Monitor campaign performance and engagement metrics.
Prepare daily, weekly, and monthly digital promotion reports.
Track KPIs such as reach, engagement, leads, and conversions.
Recommend improvements to increase campaign effectiveness.
Customer Engagement
Build positive relationships with customers through digital communication.
Gather customer feedback and share insights with the marketing team.
Promote customer referrals and loyalty initiatives.
Maintain professional communication and brand image.
Required Qualifications
Bachelor's degree or Diploma in Marketing, Business Administration, Digital Marketing, Mass Communication, or a related field.
0–2 years of experience in digital marketing, social media promotion, sales promotion, or customer engagement.
Freshers with excellent communication skills and social media knowledge are encouraged to apply.
Required Skills
Digital Marketing
Social Media Marketing
Content Creation
Lead Generation
Customer Engagement
Communication Skills
Canva (Basic)
Meta Business Suite
WhatsApp Business
Google Workspace / Microsoft Office
Time Management
Creativity
Sales & Promotion Skills
Preferred Skills
Knowledge of SEO and SEM basics.
Experience with Meta Ads and Google Ads.
Basic graphic design and video editing skills.
Familiarity with CRM software.
Knowledge of AI tools for content creation.
Multilingual communication skills.
Key Performance Indicators (KPIs)
Number of leads generated.
Social media engagement rate.
Growth in followers and online community.
Campaign reach and impressions.
Lead conversion rate.
Customer response time.
Brand awareness and online visibility.
Achievement of promotional targets.
Working Conditions
Location
D. NO. - 213/5, OPPOSITE ANS DHIVYAM, OMALUR MAIN ROAD, NARASOTHIPATTI, SALEM, Narasothipatti, Salem, Tamil Nadu 636004