Digital Marketing for Small Businesses – SABERNI
Digital marketing is quite an extensive term that encompass website designing, social media, online advertising, email marketing, SEO and beyond. The entire grind can perplex a small or local business owner while they push to gain traction to their website and product / service. They have no dedicated resources to work consistently on their Best Marketing agency in Bangalore strategy front, in order to periodically customize and position the business while they are busy in their routine operational tasks.
Here’s a short discussion and tips on how to approach about digital marketing efforts for small business owners such as doctors, lawyers, local department stores and restaurateurs – how to strategically adopt and implement the same.
Website is the mothership
Every effort you take in the right direction will drive the internet traffic to your site. It is the mothership and deserves to be treated that way. Digital marketing agency in Bangalore There are thousands of websites of which many still lag in their responsive designs, which means they are not customized to be navigated on the mobile devices.
Smart phones are the latest source for millennial browsing, which have shown to have 42% of client traffic and in the rising. Your website must look good with easy navigation on mobile devices. Visitors must be able to easily find the phone number or an email address to contact you and that should be clickable.
The final intend is to generate a lead through a phone call, an email or a walk-in.
In addition to this, Google has become strict on their algorithm to award higher rankings to sites that are optimized for mobile visitors – and with valid reason. You will not want to be pushed to page two or three of Google’s search results. Get your site compatible for mobile devices at the first opportunity.
Utilize Google Rich Answers on your sites
In all possibility you would have typed a question on Google on knowing how something works. Mere information for visitors does not suffice; they expect quick and accurate answers. People are changing the way they use Google.
Google has recognized this and introduced rich answers to its search algorithm, so they can provide more correct results.
Just about a local business of doctors, vet clinic or a dentist a customer will have queries on. For e.g. what is gastroenteritis? What food should I give my pet? What is a dental implant?