Business Success Story: How Britannia, India’s First Biscuit Company, Started with Just Rs 295 and Became a Global Brand

Description

Britannia is now a household name, widely recognized for its biscuits and baked goods, but few are aware of its modest beginnings. The story of Britannia Industries goes back to a time before India’s independence. Established in 1892 with an initial capital of just Rs 295, Britannia began as a small shop in Kolkata and has since evolved into a global powerhouse with a presence in 60 countries.

The Early Days and Growth

Founded by British traders, Britannia began in a modest setting, producing biscuits on a small scale. By 1910, the company had doubled its production capacity through the use of electric machinery. The increasing demand for its products led Britannia to import industrial gas ovens in 1921, and by 1924, a large plant was established in Mumbai. Britannia’s popularity surged, particularly during World War II, when its biscuits were in high demand among Indian and Allied soldiers, propelling the company to new heights.Read More-https://voiceofentrepreneur.life/